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Klipsch Expands Strategic Distribution Alliance

By Dale Gathright, Jr., 08/8/20 5:29 PM


INDIANAPOLIS, INDIANA— Klipsch® has announced that it will expand its strategic distribution alliance with Onkyo and Pioneer Corporation, which is a 100%-owned subsidiary of Onkyo Corporation, by selling and marketing their products in the Americas immediately.

The latest move positions Klipsch Group to offer a vast and complete audio solutions portfolio in the Americas while continuing to deliver world-class service to its channel partners and consumers alike, according to the company. The distribution will run through a newly created subsidiary, 11 Trading Company, LLC, and will include products ranging from AV receivers, HiFi equipment, mini-systems, smart speakers, turntables, sound bars, home theater systems, optical disc players and more, broadening the Company’s portfolio to include a diverse mix of audio products. Onkyo and Pioneer Corporation will continue to distribute Klipsch branded products in Japan.

Paul Jacobs, President, and CEO of Klipsch stated, “With this new alliance, we become a truly innovative and complete audio solutions provider in consumer technology and better equipped to address consumer demand with state-of-the-art AV solutions. We will continue to look for areas to expand our business, leverage strengths, and work closely with the Onkyo team to enhance the consumer experience.”

“We’re excited to expand this strategic partnership from Japan into the Americas and are confident that Klipsch is the ideal partner to drive our business to the next level,” said Jason Sausto, CEO of Onkyo USA Corporation. Sausto will become a senior advisor for this partnership in the Americas.

About Klipsch Audio

In 1946 Paul W. Klipsch, inventor, acoustics pioneer and “maverick”, founded Klipsch Audio with the sole purpose, according to the company,  of bringing the power, detail, and emotion of the live music experience into his living room. “Through the use of highly efficient speaker designs, handcrafted cabinetry, and a thirst for real engineering breakthroughs – Klipsch, the great American loudspeaker company, was born in Hope.”